CHEW ME & PLANT A TREE - natural Swiss chewing gum
Conventional chewing gum uses plastic as the chewing base. This is why the chewing and swallowing of "normal" chewing gum is bad for the human body, and by spitting it out, bad for the environment. We want to change that and launch a tasty chewing gum with a natural chewing base made from the chicle tree. And that is not enough: For every sold multipack we will have a tree planted - so: CHEW ME & PLANT A TREE
It's a GO.
We're founding the company und producing the first badge of the classic chewing gum flavour - TREE GUM Spearmint !
The first steps into the brave new world of natural chewing gums are made...
... and 1000 trees will be planted.
It's a GOGO.
We'll produce both flavours Spearmint (the classic) AND Cinnamon (the spicy).
For the competition this means: double trouble !
For you it means more variety when enjoying TREE GUM and for the world it means: double bubble und more trees.
... and 2000 trees will be planted.
60K: Fuc&!ng Awesome!
Go Big at Home!
We'll invest the means in our online appearance and shop and will ramp up the communication and activity where we can control it's effect - through and with ourselves!
That is generally a good strategy, for TREE GUM und for all other aspects in life...;-)
... and 3000 trees will be planted.
80K Ohhh My Gum...!
Go Out and go Big where you can.
We'll go out into the market.
For our sales- and marketing efforts we will invest in:
- 1 new E cargobike
- one 50% salesforce for an active salespush in the leisure on-trade and urban off-trade
- enforced marketing activities in the urban environment
... and 4000 trees will be planted.
100K: Unbelievable! The Record is ours!
We have just taken the crowdify crowdfunding record for FMCG !
We give you a big hand. THANKS A LOT !
We'll go out and go BIG in national convenience.
We'll invest in more salesforce (E bikes, E cars und personell) and go after the national convenience chains, kiosks and gas stations - if they are ready for us...;-)
... and 5000 trees will be planted.
120K: Heroic and historic!
Together we are writing history !
We have set ourselves a very ambitious goal and we did it !
You are the best and we all seem to want the same - not to chew on plastic.
Switzerland, we are coming !
The retail off premise is our target now and we will succeed in sustainably changing the Swiss chewing gum market. For us, for you and for the environment.
... and 6000 trees will be planted.
And that is not enough: For every sold multipack we have a tree planted - so: CHEW ME & PLANT A TREE
We have two delicious flavours ready for you: The classic SPEARMINT & the spicy CINNAMON. With your support, you will not only be the first ones to taste the great new chewing gum, but you are simultaneously planting trees and getting your hands on some fun requisites...
With our crowdfunding campaign we are planting an additional 1000 trees for every financing stage. If our goals are exceeded we will keep planting as many trees as you order goodies.
So by chewing gum ...;-) we help to neutralize our CO2 emissions. For real!
So, while chewing on our gums...;-), we are helping to neutralize our CO2 emissions, for real !
With Haddock we are developping promising concepts especially in the the food and beverage sectors. Sustanability is of great importance to us and thanks to our independence we are not bound to common conventions of the industry.
With TREE GUM we are launching a delicious, natural, sustainable Swiss chewing gum.
I am a chewing gum heavy user. When I realized that I was chewing plastic all the time, I knew I had to do something about it.
With TREE GUM we have found a natural solution that is good to chew on... Good in taste, good for me and good for the environment.
I love being outside in nature, whether I am freeriding, biking, climbing or jogging. Hence, it only makes sense for me to do something for the environment and that is why, with TREE GUM, we are not only lauching a great sustainable chewing gum, but we are also planting a tree for every multipack sold.