A video really brings a project to life, because nowadays hardly anyone takes the time to read a text. Projects with project videos are much more successful than those without them. With a video the project can be experienced and you create an emotional connection to the boosters. In addition, you seem more trustworthy because you are seen as a person and the passion behind the project.
A video should first and foremost be appealing and convince people of you. Think about what you want to say in the film.
A video can be funny , emotional , or educational , but one thing is for sure: authentic ! What belongs in the video?
Explain the project:
What is our project about?
What do we want to do/implement/achieve in concrete terms?
What do we need the money for?
Show initiators: Boosters support project and YOU
Who are we?
What are we doing?
Why are we doing this? (motivation, passion)
The preview image (main image) is the first thing a booster sees of your project. That's why it's very important to choose a suitable image. This means that fonts and small print are not optimal. The thumbnail should be appealing, arouse curiosity, and should be eye-catching immediately to stand out in the crowd. The same applies to the project itself: the more visually appealing the project, the better.
With the following calculation you can determine your target amount:
But consider carefully whether your target amount for your crowdfunding is realistic. If the amount is not collected within the specified period, all collected money will be returned to your supporters. (All-or-nothing principle.)
In Switzerland, the average target amount of successful projects is around CHF 10,000. Higher target amounts are of course possible, but require a particularly great project and a great deal of commitment on the part of the project initiators.
Crowdify also offers the possibility of a stage finding . This allows you to divide your target amount into several sub-targets and reduce the risk of your project failing completely. However, this only makes sense for projects that can be easily subdivided into different sub-projects.