I want to analyse the factors that lead to an approving/opposing stance on an air travel tax among the Swiss population. This is possible thanks to the conjoint analysis method. Unlike previous, more conventional surveys done on the topic, it can capture the multidimensionality of such a tax and provide more significant and meaningful insights. The findings can be of great value for the futute design process of an air travel tax policy.
With this amount, the study can be conducted through a market research institute abroad. The panel will also be filled with Swiss participants and the representativeness of the sample is given. However, compared to a Swiss market research institute, the foreign one would bring less significance and publicity.
This amount enables the best case scenario: conducting the study through a Swiss market research institute. In terms of meaningfulness and publicity, there is no better option. It is for this reason that researchers at Swiss institutes prefer this option.
I am a student of International Relations at the University of St. Gallen and currently writing my master's thesis. Though some believe that the endeavour is too ambitious for a master's thesis, my aim is to make a valuable contribution to the discussions surrounding the introduction of an air travel tax in Switzerland. It is an essential discussion, as emissions from air travel simply must decrease sharply if we are to reduce our greenhouse emissions sufficiently.