The alcohol-free Gin, Rum & Aperitif Alternatives
With our "FREEING THE SPIRIT OF SPIRITS" mission we want to break social drinking norms and celebrate everyone's freedom of choice. Our truly alcohol-free REBELS 0.0% Gin, Rum and Aperitif Alternatives are inspired by the classics and the perfect sophisticated base for your favorite longdrinks & cocktails. Crafted in Switzerland, we use our unique DOUBLE DISTILLING process to bring out the typical & complex flavors even without the alcohol.
With YOUR support we can finance the double distillation of the first 3000 bottles so that you can get the very first REBELS 0.0% bottles delivered to your home soon. Thank you very much!
BE A TRUE REBEL! With this amount we manage to finance the production of all 3000 bottles and look forward to cheers with the very first REBELS 0.0% Gin, Rum and Aperitif Alternatives soon! Thank you so much for your support and CHEERS!
Nevertheless, there are still hardly any festive alcohol-free choices for social drinking situations, instead of boring water, sugary lemonades or high-calorie mocktails.
In addition, still all too often you have to justify yourself if you don't drink alcohol and don't have anything “special” in your hand.
With our "FREEING THE SPIRIT OF SPIRITS" mission we want to break social drinking norms and celebrate everyone's freedom of choice.
They contain the typical ingredients such as juniper and other botanicals in the Gin, sugar cane molasses and oak bark in the Rum as well as vermouth notes and red grape juice in the Aperitif, all organic of course. And with the addition of a tiny bit of chili extract, we even get a little burn in the throat.
0.0% alcohol, organic botanicals, no artificial flavors, no sugar (Gin) / low sugar (Rum, Aperitif), no sweeteners, low calories, vegan
Thanks to our DOUBLE DISTILLING process, in which we distill our botanicals not only once but twice by combining traditional and modern distilling methods we manage to completely avoid alcohol along the way and yet still bring out the intense and complex flavors.
With our "FREEING THE SPIRIT OF SPIRITS" mission we want to break social drinking norms and celebrate everyone's freedom of choice. Our truly alcohol-free REBELS 0.0% Gin, Rum and Aperitif Alternatives are inspired by the classics and the perfect sophisticated base for your favorite longdrinks & cocktails.
After quitting my corporate marketing career and walking 600 km on the Camino de Santiago through Spain, I decided to build my own startup.
The idea for it came up when I realized that it is always that last Gin & Tonic that you regret the next morning or that you all too often just drink alcohol because of the lack of exciting alternatives. Except for boring water or sugary "mocktails", there are hardly any festive alcohol-free choices in such situations.
That's actually the point, it was never about being against alcohol, it was about having a different choice in moments when you don't want to drink alcohol. That's why I wanted to develop alcohol-free spirits with which you can mix your favorite drinks without alcohol. I've received a lot of encouraging feedback for this idea, but also some irritated, odd faces...
And exactly that polarizing feedback motivated me. Society is still very much dominated by alcohol-driven drinking rituals and we want to celebrate all the free-spirited rebels out there who proudly join us in breaking those social drinking norms. REBELS 0.0% was born!
"Man muss vom Alten lernen, Neues zu machen." Bertold Brecht
(you have to learn from the old to create something new)
After more than a decade behind, in front or on the bar, I realized that our society, especially my and the next generation, is way more consciously dealing with everyday food and drinks. For a good reason!
As a brand manager in the spirits industry and as the owner of a bar, one can see the increasing awareness or consciousness of consumers for their health and their impact they are making on the environment, in my daily work. So it was clear to me: I want to be part of this change.
Let's celebrate everyone's freedom of choice!