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Crowdfunding vs. Fundraising - what are the differences?

Crowdfunding vs. Fundraising - what are the differences?

While fundraising is for non-profit organisations where the purpose of raising money is to support people in need or community projects, crowdfunding is about launching personal projects or business ideas. Fundraising means nothing other than "collecting donations" and is always based on a charitable purpose. With fundraising, donors can give as much money as they want to the organisation or private person who is asking for financial help. There is no funding target. Fundraising is purpose-driven and there is usually nothing in return for the donor. Donors usually have no personal connection to the organisations or private persons asking for donations. They simply want to do something good and work for something positive. Examples of fundraising: Fundraising for charitable purposes (e.g. aid in war zones) Fundraising for people in need (e.g. helping people in poorer countries - general supplies, building school systems, food, hygiene items, etc.) Fundraising for...
The project video - a proven recipe for success

The project video - a proven recipe for success

A personal video not only shows boosters who you are and what your project is about. It also makes your project much more tangible! In a hectic time like ours, where everything is characterized by speed and efficiency, rarely anyone now takes the time to read a long text. Do not misunderstand this! - Your project description is of course also very important to present your whole project in detail to the boosters. But if you just want to know what it's about and if it's worth supporting your project, you'll also want to find the right information quickly. From years of crowdfunding experience, we therefore know that the project video is an incredibly important part of your crowdfunding campaign! What should my project video contain? First and foremost, your video should be engaging so that people are convinced by you and your project. So think carefully beforehand about what you want to say in your film. Your video should be about 90 seconds and include the following content:...
Stretch Goal: Go for more!

Stretch Goal: Go for more!

So you've just gotten off the ground and have already reached your goal amount? Congratulations, your project is funded! But your crowdfunding doesn't have to end there. Take your momentum with you and define a stretch goal: That is, you simply set another (higher) financial goal, which you then communicate to your crowd. In the sense of: Thanks to you, we have reached the target amount. And if we now reach this sum, then we can also realize the following: ... An example: You have found enough boosters for your project "golden coffee machine" and they have financed it. Your boosters or donors believe in your project and thanks to them, you have reached your target amount. Now you set a stretch goal and tell all boosters and potential ones that you are super happy and grateful and will now produce the golden coffee machine. What's more, if everyone adds to it now, you'll develop the matching coffee mug to go with it. You don't get enough support for your Sretch Goal "coffee...