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10 steps to successful crowdfunding

10 steps to successful crowdfunding

Have you been sitting on a crowdfunding project idea for a while now? These 10 steps will help you to successfully launch it. Step 1: Understand the principle of crowdfunding With Crowdify’s “reward-based crowdfunding”, you decide on the target amount, your crowdfunding’s duration (3 to 50 days) and the goodies you’ll use to reward your boosters. Boosters can also choose to support you without receiving any goodies. Most crowdfunding platforms use an all or nothing approach. If you reach or exceed the target amount, the money is paid out; if you don’t, the money is returned to the boosters. If you are unsuccessful, you don’t have anything to pay. If you are successful, most platforms charge a commission of around 10%, which also includes any credit card fees. Generally, project initiators get money from 3 different sources: from family, friends and acquaintances (the crowd), from distant acquaintances and acquaintances of acquaintances (network) and from somewhere...
Crowdify recipe for success: “Veganuary”

Crowdify recipe for success: “Veganuary”

While we may have many good intentions, it is often hard to put them into practice. The people behind Veganuary are making it easy for those who are interested to try being vegan for a month – and are also very successful as Crowdifiers. Here, they share helpful tips for anyone who wants to start a Crowdify project and may be curious about how a vegan lifestyle works in practice. Veganuary has started: one month of eating vegan. How do you support those taking part, and how do you make Veganuary as enjoyable and long-lasting an experience as possible for them? After registering here  www.veganuary.ch , participants will receive daily emails throughout January with tips and tricks, background information and, of course, delicious recipes. The campaign is also being championed on our social media channels and on our blog, so that the support is as comprehensive and complete as possible. You are now Crowdify pros; your “Veganuary” Crowdify project has been successfully...
Target amount - stay realistic

Target amount - stay realistic

One question that comes up again and again is how to determine the “right” target amount. We’re not surprised it comes up repeatedly, because it’s not easy to answer, since it’s not clear who is going to support the campaign, how much they’ll pledge, and which goodies will be popular.  Ideally, the target amount strikes a balance between the amount needed for implementation and the amount you expect to raise from your crowd. If you set the amount too low, you run the risk of not being able to fully implement the project as planned. Conversely, if the amount is set too high, this might cause the project to fail.  It is essential to be able to actually deliver what you promise the crowd.  This calculation can be used to make sure that the target amount is not set too low:  Effective project demand + 5% reserve + expenses for goodies (don’t forget postage costs!) + PR / marketing costs + crowdfunding platform commission (around 10%) = crowdfunding target amount But...