The year starts with two extra boosts of CHF 1000 each from Alternative Bank Switzerland for sustainable projects. Congratulations to the projects " Jugendnotschlafstelle " and " Tailoring School Uganda ".
Start your sustainability project on Crowdify and qualify for the Extra Boost.
One question that comes up again and again is how to determine the “right” target amount. We’re not surprised it comes up repeatedly, because it’s not easy to answer, since it’s not clear who is going to support the campaign, how much they’ll pledge, and which goodies will be popular. Ideally, the target amount strikes a balance between the amount needed for implementation and the amount you expect to raise from your crowd. If you set the amount too low, you run the risk of not being able to fully implement the project as planned. Conversely, if the amount is set too high, this might cause the project to fail.
It is essential to be able to actually deliver what you promise the crowd. This calculation can be used to make sure that the target amount is not set too low: Effective project demand + 5% reserve + expenses for goodies (don’t forget postage costs!) + PR / marketing costs + crowdfunding platform commission (around 10%) = crowdfunding target amount
But...
A variety of marketing options for innovative projects
Whether for opening up a hip coffee shop, launching the latest trendy drink or creating a hot new fashion line – over the past few years, crowdfunding has become established as a popular form of project financing, including for businesses. As the 2021 Crowdfunding Monitor of the Lucerne University of Applied Sciences and Arts shows, more than 600 million Swiss francs a year move through Swiss crowdfunding platforms, of which there are almost 30, every year. In particular, there has been a sharp increase – due most recently to the COVID-19 pandemic – in rewards-based crowdfunding, i.e. crowdfunding campaigns that offer something in return. Crowdfunding is much more than “just” funding for a specific project .
Crowdfunding as a community tool Crowdfunding is all about the target group . It’s important to win this “crowd” over for a project and to get them enthusiastic about it. Where it gets interesting is...
