A video really brings a project to life, because nowadays hardly anyone takes the time to read a text.
Projects with project videos are much more successful than those without them.
With a video the project can be experienced and you create an emotional connection to the boosters. In addition, you seem more trustworthy because you are seen as a person and the passion behind the project.
A video should first and foremost be appealing and convince people of you. Think about what you want to say in the film.
Explain the project:
- What is our project about?
- What do we want to do/implement/achieve in concrete terms?
- What do we need the money for?
Show initiators: Boosters support project and YOU
- Who are we?
- What are we doing?
- Why are we doing this? (motivation, passion)
Call to viewers/boosters:
- Support us!
- Share the project
- Reference to goodies
- short note: if we do not reach the amount, the money goes back / time runs
Pay attention to what?
- Good lighting conditions!
- Daylight usually works great. So go outside or sit down for a window.
- Observe ambient noises and check sound! All the work is free if you don't understand what is being said.
- An external/separate microphone can help.
- 2-3 minutes ideal
- first 30 seconds decide if the video will be watched again
- many jump off after approx. 90 seconds -> most important information to the beginning
- Cell phone video?
- Attention: Film in landscape format
- Make sure it's not too blurred.
- background music
- carries through the video and can convey mood
- Attention: Copyright and not too loud (do not drown voices)
- "support", "help", "participate", "awaken idea/project to life" instead of "donate" (except maybe for social projects) -> hero story! With you we can do it
- Thank you!
- Show project link / platform (Not everyone is watching the video on the project page)