It is not always easy to decide on a target amount. Maybe 10'000 CHF would be enough to launch the project, but with 15'000 CHF you could make additional investments. In such cases, a stage funding might be a good choice.
Stage funding explained using an example: Johanna wants to open her own café. She has already found a suitable location. She needs CHF 20,000 to rent it for half a year and buy the minimal furnishings she needs. But for another CHF 6,000 she could also set up a great outdoor seating area. And for a further CHF 3,000, a super cosy reading corner. But CHF 29,000 is quite a lot of money and she doesn't know if that many people are interested in her project and will support it. Instead of risking everything (Remember: Crowdfunding = all-or-nothing principle), she decides on a stage funding.
She sets the first stage (the first crowdfunding target) to CHF 20,000, the second stage (the second crowdfunding target) to CHF 26,000 and the third and last stage (the...
A good start is extremely important for a successful crowdfunding campaign. If a project has no supporters yet, the inhibition threshold for potential boosters is much higher. Therefore it is essential that something happens in the first 48 hours. With the link to the project preview you can inform your closest crowd about your project before the start. They can then have a look at the project in peace, pick out at a favorite goodie and subscribe to the project news. This way they will be ready to support the project as soon as it starts.
When is the project preview available? As soon as the project has been checked and released by Crowdify and you have set the start date in the project dashboard. From this point on your project link, which you can also find in the dashboard, will be active.
Goodies are an essential part of a crowdfunding and have a big part in the success of the project. Here we have listed some ideas for inspiration:
Purchase advantages (better price than later on if the product is sold regularly)
A special edition
One dinner/beer/lunch with you
A personal phone call from the director
A 15-minute personal Skype chat with the project initiator
a copy of the first sketch from the project initiator's notebook
The PDF version of a book, screenplay, sketchbook
An exclusive link (for preview versions etc.)
A mention in the film credits/ancillary roles/statist roles
A personal dedication on CD/DVD
Invitation for an exclusive testing during the realization process/prototype
An invitation to Release/Premiere Party
An invitation to concerts/VIP-visits
A personal concert at home
A personal presentation/film premiere at home
Limited/signed posters, T-shirts, caps
More ideas can be found in...