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Crowdfunding as a marketing tool

Crowdfunding as a marketing tool

A variety of marketing options for innovative projects Whether for opening up a hip coffee shop, launching the latest trendy drink or creating a hot new fashion line – over the past few years, crowdfunding has become established as a popular form of project financing, including for businesses. As the  2021 Crowdfunding Monitor of the Lucerne University of Applied Sciences and Arts  shows, more than 600 million Swiss francs a year move through Swiss crowdfunding platforms, of which there are almost 30, every year. In particular, there has been a sharp increase – due most recently to the COVID-19 pandemic – in rewards-based crowdfunding, i.e. crowdfunding campaigns that offer something in return. Crowdfunding is  much more than “just” funding for a specific project .   Crowdfunding as a community tool Crowdfunding is all about the  target group . It’s important to win this “crowd” over for a project and to get them enthusiastic about it. Where it gets interesting is...
We are family

We are family

Once a Crowdifier, always a Crowdifier. If you’ve already had a successful crowdfunding project with us, you’re basically a member of the family and we’d love to see you back again for another project. To say thanks, we’ll reduce the flat platform fees by 1% if you start another project within 16 months of your last crowdfunding. (i.e. 8% instead of 9% for a standard crowdfunding project; 10% instead of 11% for funding in stages.) Sounds good? What are you waiting for?  Start your project  with your existing Crowdify account – the discount will be applied automatically.
Create confidence with your project video

Create confidence with your project video

A video really brings a project to life, because nowadays hardly anyone takes the time to read a text. Projects with project videos are much more successful than those without them. With a video the project can be experienced and you create an emotional connection to the boosters. In addition, you seem more trustworthy because you are seen as a person and the passion behind the project. A video should first and foremost be appealing and convince people of you. Think about what you want to say in the film. A video can be funny , emotional , or educational , but one thing is for sure: authentic ! What belongs in the video?   Explain the project: What is our project about? What do we want to do/implement/achieve in concrete terms? What do we need the money for? Show initiators: Boosters support project and YOU Who are we? What are we doing? Why are we doing this? (motivation, passion) Call to...