Crowdified! This project has been successfully funded on 19. July 2020. Thanks to the 82 boosters that made it possible!

Muon Ecofunctional Wear

Performance clothes 100% without plastic

Muon
Muon Port-Valais, CH
Antonia Bekiaris
Antonia Bekiaris

Project Overview

We love activity, sport and nature. Muon Ecofunctional Wear is the label for sustainable performance wear, naturally efficient and 100% without plastic. Thanks to New Age Fibers of botanical origin instead of polyester, lycra & Co. In short, no petrol-based synthetic fibers that harm the environment and our health. For revolutionary textiles in sports and active life - environmentally friendly, comfortable and extremely high performance.

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100%
25.075 CHF
of 25.000 CHF
 
Crowdified
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82
Boosters
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Muon Ecofunctional Wear
Muon Ecofunctional Wear
Muon Ecofunctional Wear
Muon Ecofunctional Wear
Muon Ecofunctional Wear
Muon Ecofunctional Wear
We love to move. Activity and sports. Functional clothing helps us get the best out of our performance. But what if that means causing a lot of damage? Synthetic textiles harm the environment and our health. We want to change that. Muon is the label for efficient and sustainable Functional Clothes - 100% free of plastic or other petrol-based plastics.

Why are we doing this? We are convinced that it needs a real alternative in the sportswear market, which today is dominated by synthetic fibres and sometimes precarious production conditions. Most fairly produced natural materials such as organic cotton or pure wool - without polyester blend - are not well suited for sportswear.

Muon Ecofuntional Wear uses natural fibres of botanical origin which become revolutionary textiles for sports and active life. Environmentally friendly, fair and climate-friendly production - thanks to cellulose from rapidly renewable, sustainable resources.

The functionality of New Age Fibers is convincing: they are breathable, temperature regulating, moisture absorbing, antibacterial, smooth and pleasant on the skin. Made for Activity. And all this without polyester, lycra, acrylic or other synthetic fibres.

With the Crowdfunding we are investing the first Essential Collection of sportswear. The most important basics for activities like running, workout, yoga and versatile performance wear. This is scheduled for release in autumn 2020.

Our limited edition of T-shirts made of Tencel/Lyocell will be available before then. It was created by various visual artists and designers especially for Muon Crowdfunding. With your boost, you can get these goodies.

Your support is especially important for us. As an independent label, we work without a sponsor in the background or financial injections tied to investors. And we want to keep it that way.

We are happy and thank you for all of your contribution.

Let's rock.
Why do we need Muon?
In sports, clothing must be functional. This is mostly provided by synthetic fibres such as polyester, lycra and co. In brief, plastic. Muon Ecofunctional Wear consists of New Age Fibers - revolutionary natural fibers made of cellulose from wood, algae and other botanical raw materials. These are highly performant in activity and at the same time good for the environment and our health.

What can the New Age Fibers do?
They provide the ideal features:
- Breathable
- Absorbent
- Antibacterial
- Odourless
- Light and soft
- Quick-drying
- Temperature regulating
- Moisture-wicking
- Durable and resistant

How does Muon protect the environment?
> Natural fibers
> Biodegradable
> Renewable resources
> No fossil raw materials (petrol)
> No microplastics in sewage water
> Production without pollutants
> 90% less water consumption*
> Climate friendly production
> Sustainable value chain
> Long-term use of the textiles

*in comparison to cotton


Well, so what's in it for me?
Powerful Performance Wear
Less body heating thanks to cooling effect
Pleasant wearing comfort on the body
No allergy or skin irritation from plastic
Sportswear that won't smell bad when you sweat
Less expenses for change and replacing
Low CO2 footprint of your textiles
Biodegradable clothing
Kudos from karma
Synthetic clothing means that microfibres and thus numerous plastic particles are released into the drain with every wash. On an average wash cycle, this amounts to around 138,000 fibres from polyester blended fabrics, and in the case of textiles made of pure polyester or acrylic even 730,000 fibres. The sewage plants are unable to filter out the tiny microplastics. So it ends up in open waters and through sewage sludge on our fields.

In contrast to other functional clothing providers, Muon does not use synthetic fibres such as polyester, lycra, nylon etc. Our fabrics made of Tencel, Lyocell, Modal or Seacell are produced in a particularly environmentally and climate-friendly way. They even need about 10 times less water than cotton, and do not use any harmful colorants or softeners. This even makes them biodegradable. And the best thing is: zero microplastics that end up in the environment, waste water or on our skin.
Muon's sustainability inspires - not only us: Design Muon! is the special collection for our crowdfunding. Visual artists, designers and illustrators from Switzerland have supported us for this. And created custom motifs for this series of T-shirts made of Lyocell. Seven designs were chosen for the Limited Edition, each shirt contributes to the financing of the first production series of Muon Ecofunctional Wear. You can get these as well as the simple Plain Black Shirt as goodies by backing our crowdfunding.

The designers and motives:

F.F. Albrecht // No plastic?

Paco Gzmo // WTF Thylacine

Daniel Rödel // Pray for tomorrow

Opak // Ostsee

Revolved // Design Muon

CHKY // Around the Woods

Stö // Waste Trapped Cat
Muon Ecofunctional Wear
Muon Ecofunctional Wear
Muon
Muon
Port-Valais, CH

Muon Ecofunctional Wear stands for sustainable functional clothing, naturally efficient and 100% without plastic.



Our goal is to produce innovative and high-quality performance wear. From botanical resources, environmentally friendly, extremely efficient. A small revolution in the world of sports.



Muon Ecofunctional Wear functions as a young, independent label without a sponsor in the background. A special fiber composition, the production of the collection, construction and distribution - that requires investment.



Therefore your support is important for us. If sustainable functional clothing is also important to you, join us in crowdfunding. Tell your friends, relatives and acquaintances about Muon and have a look at our website (muon-wear.com)



Thanks for boosting our project!

Antonia Bekiaris
Antonia Bekiaris
Port-Valais, CH
Founder / Creative Director

My motivation is motion - in nature, in sports, in daily life. Creative by passion and by profession. Inspired to develop solutions that improve the status quo. And to offer a real alternative to polyester and co for sportswear.



Muon Ecofunctional Wear focuses on innovative and 100% sustainable functional clothing. A Swiss label, co-founded by my agency Revolved, based in Port-Valais and Working Office in Bern.

News

Get ready for Muon

Get ready for Muon

. Publish by Initiator.
We are in full swing, we love it - the launch of our Performance Wear Collection is imminent! Although COVID unfortu...
We are in full swing, we love it - the launch of our Performance Wear Collection is immine...
Muon Basic Collection – the production is launched!

Muon Basic Collection – the production is launched!

. Publish by Initiator.
The production of our Perormance Wear is up and running. Our specially produced fabric is ready - and what a fabric it is:...
The production of our Perormance Wear is up and running. Our specially produced fabric i...

Popular goodies

Muon Ecofunctional Wear

CHF 150

Muon Basic Collection

Muon Ecofunctional Wear

CHF 135

Better together Shirt-Duo

Muon Ecofunctional Wear

CHF 75

Limited Edition Men's T-Shirt - F.F. Albrecht Design

News

Get ready for Muon

Get ready for Muon

. Publish by Initiator.
We are in full swing, we love it - the launch of our Performance Wear Collection is imminent! Although COVID unfortu...
We are in full swing, we love it - the launch of our Performance Wear Collection is immine...

Boosters

MW
LM
EC
NR
FM
IJ

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Category Sports
Location Port-Valais