Crowdified! This project has been successfully funded on 01. October 2021. Thanks to the 257 boosters that made it possible!

herbling by Ricola

Let's have a drink! A naturally uplifting herbal experience

Ricola - Innovation team
Ricola - Innovation team Laufen, CH

Project Overview

Hi! I’m herbling, thirsty for your pre-order to help convince Ricola I’m worth producing. I’m a tasting journey of pure Swiss Alpine Nature, not an ordinary beverage nor dull as water. Non-alcoholic and low in sugar, I can delight and excite. An herbal blend that brings joy to your body & soul. The surprise you bring to a summer party, a thoughtful touch at the family brunch, a spirited companion to chill at the end of the day. Are you in?

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50%
25.443 CHF
of 50.000 CHF
 
Crowdified
hurray!
257
Boosters
supported project
Ricola - Innovation team

You made it happen!

Hellooo, it’s me, your beloved herbling!

A few weeks ago, we had THE BIG meeting with the Ricola Board of Directors. The team and I were very excited about it, but I can’t deny, there was also nervousness around. To give you some first hand insights about how the meeting went, I interviewed our Chief Product Officer, Chris Fesen. Are you ready for some hot news?


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So, tell us Chris... everyone wants to know... what did they say???

«Well, they already knew your taste and loved your spirit, herbling, you know that. We shared updates about the campaign, your development progress, and that we were 4K CHF below our 20,000 CHF crowdify-goal to give the 'go' to produce the product. There was wavering in the room. 'Great effort” but everyone wondered, would herbling achieve its goal by the end of the month?»


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Right, I almost forgot, at that time, we were still short of our goal. How did you feel at this moment?

«I didn’t lose hope! Innovation was more alive at Ricola than ever and everyone could feel it! We had attracted attention from not only friends, family, and existing Ricola customers but also some new opportunities in restaurants, hotels, and event hosts. A few days later we crossed 20K CHF and I was relieved and excited all at once! We managed to produce a viable concept and secured interest from Ricola fans who banded together to vote ‘YES’ to the herbling concept. Whoohooo! It was a great feeling to know that Ricola consumers love the brand and are hungry for us to do more with our Swiss Alpine herbs!»


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Wow, I am so excited, too! What happens next, Chris?!

«Now the work beings! Securing the materials we need to scale up the production batch, bottle, and pack hundreds of bottles of herbling for shipment. A big THANK YOU to our fans who made this possible! Before the year is out, herbling should arrive at the doorstep, to be enjoyed, shared, and rated. By scanning the QR code on the bottle, our fans will be able to tell us what they like and don't like so we can develop your character bringing the delight of Swiss alpine herbs to everyone, every day.»



Wow...definitely a story worth celebrating! Let's raise a glass and cheer....may these first steps be the first of many in Switzerland and beyond!!!

Naturally yours,
herbling
You made it happen!
Ricola - Innovation team

Boost your Apéro! Last 10 days to reach the 20K!

Hellohello, it’s me, herbling. I remember my birthday as if it was yesterday, but it’s been almost two months, and I’m more experienced & proficient than ever before.

This campaign has really taught me a lot! Did you know that the most bought product was the Gourmet collection? It shows me that not only I’m backed with interest, but consumers prefer to taste all my variants before making a decision. I love that.

Sadly it soon all comes to an end. Can you imagine, it's already 229 boosters and CHF 14K later!? I’m so proud and thankful to have you by my side and I’m sure we can still do better, can I count you in to reach the 20K? 🤗

As promised, in 2 days I’m meeting the Ricola Board of Directors to present my results and convince them to invest in me further. That’s when you come in. Why not offering another bottle to a friend? Surprise someone or surprise yourself with a nice little gift. We take preorders of any kind!

Help me grow more and more, buy some or share share share! Let’s make unforgettable memories together.

Don't postpone it, it's now or never!

Naturally yours,
herbling

PS - Check our refreshing video! Soon you'll be able to taste my Nature too!
Boost your Apéro! Last 10 days to reach the 20K!
Ricola - Innovation team

Mix, taste, assess, refresh... repeat, repeat, repeat!

Oh yes, there was a fine tasting this week and the team couldn't get enough of me ;) Each of my flavours - natural, berry, mint, and lemon were carefully tasted and refined again, because Elias, our chef, and Luca, our hacking alchemist, have the ambition to elevate my taste from delicious to irresistible. It was like an assemblage of wine, only without the alcohol, that isn’t part of my recipe. Linas, our herbal explorer, was very enthusiastic about the tasting: "This session was more than just fine-tuning, it was like a wonderful exploration. We didn't know exactly where the journey would take us, but we arrived at a special place and it just feels right!" I couldn't agree more, the result is the most unique blend of my fermented tea and the natural Swiss Alpine herbs yet created.

I can't wait to introduce my newest taste to the board of directors in September!
Mix, taste, assess, refresh... repeat, repeat, repeat!
Ricola - Innovation team

I’m growing up to 150 liters!

Your great support allowed me to evolve more and more every day and reach new dimensions!

Just last week, Luca, the food technologist of our team, tested, adjusted, tasted, and improved my organism to ensure my quality as I grow. Within a week, I grew from 2 to 150 liters and he was vigorously experimenting with my structure so that I remain true to myself and the growth does not harm my flavours. Did you know that my Swiss alpine herbs taste can change enormously depending on the quantity and size of the container?! My nature may be playful and uncomplicated, but my formula is highly complex and sophisticated, so I’m beyond thankful that we have experts like Luca among our team!

As you can see, I grow every day and I long more and more to reach you and soon experience together a magical moment!

Check our short video about the process!
I’m growing up to 150 liters!

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Location Laufen

Food & Drink