Crowdified! This project has been successfully funded on 01. October 2021. Thanks to the 257 boosters that made it possible!

herbling by Ricola

Let's have a drink! A naturally uplifting herbal experience

Ricola - Innovation team Laufen, CH

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Project Overview

Hi! I’m herbling, thirsty for your pre-order to help convince Ricola I’m worth producing. I’m a tasting journey of pure Swiss Alpine Nature, not an ordinary beverage nor dull as water. Non-alcoholic and low in sugar, I can delight and excite. An herbal blend that brings joy to your body & soul. The surprise you bring to a summer party, a thoughtful touch at the family brunch, a spirited companion to chill at the end of the day. Are you in?

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50%

25.443 CHF

of 50.000 CHF

Crowdified

hurray!

257

Boosters

supported project

Funding goals

Stage 1:

20.000 CHF

100% funded

Endlich lernen wir uns kennen!
Ich hoffe, du bist genauso gespannt wie ich. Ich bin immer noch ein Prototyp in der Entwicklung, aber dank dir sind meine Erfinder nun in der Lage, meine Produktion im kleinen Rahmen zu testen und dir unsere allererste Ladung zu schicken. Ich möchte unbedingt herausfinden, ob ich dir schmecke. Bitte denke daran, dass in dieser Phase Ehrlichkeit am wichtigsten ist!
Stage 2:

35.000 CHF

36% funded

Du kannst dir gar nicht vorstellen wie dankbar ich bin, dass ich mehr und mehr wachse!
Diese Entwicklungsstufe ermöglicht es mir, meinen Geschmack und mein Auftreten weiter zu entwickeln und eine Produktion von 1'000 Litern zu erreichen! Durch dein Vertrauen komme ich dem 50K Ziel immer näher und kann Ricola endlich beeindrucken! Bitte teile, teile, teile meine Geschichte um möglichst viele neue herbling Ambassadors zu erreichen! Und drück mir die Daumen!
Finish Stage:

50.000 CHF

0% funded

Was für ein Ego-Boost!
Tausend Dank! Jetzt ist es soweit. Ich kann es kaum erwarten, dem Vorstand diese grossartige Nachricht zu überbringen und sie endlich davon zu überzeugen, mich als echtes Produkt in der Ricola-Familie aufzunehmen. Und ich freue mich sooooo sehr darauf, die Community mit dir zu vergrössern! Haltet euch fest, herbling kommt!

The Vision

What did Ricola think when they brought me into this world? I tell you: for decades, it’s in her nature to skillfully transfer Swiss rich and pure alpine herbs into delightful taste experiences, and I am the latest embodiment of this evolution. Born high in the Swiss Alps where the air, soil, and water are pristine, and raised to perfection by 100+ Swiss farm family’s loyal to biodiversity and Ricola family values. My creators share curiosity and passion for visionary ideas, they strive for high quality and live a lifestyle of health and sustainability, something I, herbling, want to bring to everyone, every day, everywhere.
🍾 🥂 🍹 🌿 🇨🇭 🏔 ☀️ 🌈 💫

Why Crowdify

I can only imagine your surprised faces when you saw me on Crowdify. No, I’m not here for the money! I’m here to prove to Ricola that I’m wanted. I'm the offspring of a team who is convinced I have what it takes, but the brand needs to be assured. Normally Ricola would pay samplers to rate new products like me. Big agencies would be involved, endless rounds of Powerpoints and surveys... but come on, that process doesn’t reflect who I am. For me, the feeling I create within YOU is what matters the most. “Have I come at the right time? Would you buy me? Do I taste good?”. The decision is in your hands: you decide with your money, your taste buds and opinion if you want me for real.

What better than going to Ricola’s Board of Directors saying: “People not only said they want me, they already placed a pre-order!” This is the most convincing argument I can bring, and I need your help to do so. I need real feedback from real people like you...be open, honest and transparent.

Pre-order, share with your friends and be the first to experience the herbling moment. Let's convince Ricola together!

Naturally, herbling

My DNA & how I was created

It's in my DNA to expand the portfolio of Ricola in innovative, healthy, and sustainable ways. The atmosphere where I was born is a fertile land for imagination. I was one idea amongst many more, but I’m the first one to reach you!

Even though we are mostly apart due to this pandemic, my creators are flavouring each videocall with inspirational ideas, words of appreciation, and lots of fun facts (did you know that people have been controlling fermentation for thousands of years in a process that dates back to 6000 BC in China!). My weeks are full of research, tastings, lab work, hands-on-design, as I find my way through the innovation funnel. We test, learn and adapt. Which means we fail a lot too. Our decision-making runs by trust, transparency and consent. So, if I survived until today, it’s because I'm the outcome of a thoughtful collaboration to have a positive impact for you and our environment.

My fascinating taste journey

I'm a drink created from carefully fermented tea with organic and pure Ricola bio herbs. Local ingredients refine the aroma and bring the natural taste experience to perfection. The result is a unique flavor, that leaves you wanting more!

Who we are:

The Ricola brand emerged from Richterich confectionery shop in Laufen, Switzerland, and has been highly defined by innovation and quality since 1930. For 90 years, the family business exports its herbal specialties to more than 50 countries worldwide. Ricola is regarded as a pioneer in natural herb cultivation.

ricola.ch

The Intrapreneur

I am a "mom to be" from Northern Germany and have been in Switzerland for seven years. My journey in the startup world began in Berlin, as the first employee of Outfittery, followed by a few exciting years at Selfnation, an ETH spin-off in Zurich, and the web development company Liip. Since two years, I've been an Intrapreneur at Ricola creating innovative business models and products such as our newest favourite 'herbling'. Developing this drink literally makes my heart sing, since it combines so many passions of mine, I love good food, nature and spending time with my loved ones.

The omni-creative

I’m a creative strategist who likes to make sense of things together with other open-minded people (and tons of dark chocolate). Nine years ago, I moved from Southern Portugal to Zurich and since then I daily translate human needs and emotions into products, services, and omnichannel experiences. The herbling journey allowed me to collaborate with people I trust, with whom I can learn from, give back and have fun while supporting innovation and sustainability at Ricola. I'm happy to make people's life easier and more fulfilling, and herbling is the pure expression of that.

ritabarracha.com

The hacker alchemist

I am a passionate food technologist from Basel and love to explore new paths. After my studies, I was able to gain my first professional experience at the Ricola AG. In January this year, I have decided to take my step into self-employment and therefore support companies and friends in the development of products. Herbling, the youngest offspring of Ricola, represents the ultimate creation for me. I can fully explore different flavours and am already looking forward to the moment when I can taste it together with all my friends and round it off with fine food and good music.

The future of herbs explorer

Having worked and lived in several cultures, I consider myself to be a global nomad. I have been looking for what resonates with consumers my entire career. I have provided inspiration to several large multinationals, family businesses and an advanced start-up discovering product developments and innovations. I've brought many new products to market in categories from baby food, to chocolate, to prepared soups and sauces, to direct to consumer meal kits and most recently for Ricola with herbal lozenges. I love building new things and getting them to run. When I saw the awesome product and idea from the herbling team, it made me want more and convinced me that this proposition needed further exploration. I hope that after learning more about Herbling and tasting some of the developments with your friends that you will see the same.