Breiby

Healthy, fresh and sustainable baby food by subscription

Initiators

Claudio Henri
Elena Zaugg
Dave Wälti

Project Overview

Breiby offers healthy, fresh & sustainable baby food in customizable subscriptions. Thanks to the best organic ingredients, short production intervals & the use of Optical Foodwaste, Breiby's are healthy, fresh, sustainable & regional. Breiby follows the idea of the Cricular Economy. With the customizable subscription model, a porridge subscription can be created that is perfectly tailored to the child, & optimal nutrition is made possible.

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5%
2.153 CHF
of 43.000 CHF
31
days
of 50 days left
28
Boosters
supported project

Funding goals

  1. Stage 1:

    24.000 CHF

    8% funded

    We would like to establish Breiby GmbH as soon as possible. In addition, we will have our online store professionally built. Since this is rather complex due to the individualizable subscriptions, this will be a capital-intensive matter. With the 24000 CHF we can found the GmbH with the required capital contribution of 20'000 CHF, as well as use the capital contribution to finance the website.

  2. Stage 2:

    35.000 CHF

    0% funded

    In addition to the foundation of a limited liability company and the online store, expensive laboratory analyses await us before we can launch our products on the market. This amount would cover the costs for these analyses!

  3. Finish Stage:

    43.000 CHF

    0% funded

    This stage is intended to enable everything up to the market launch. This means both the foundation, the website, the laboratory analyses, the market launch, and a capital contribution for the operational and daily business after market launch.

Many parents feel the same way as Carole. They don't get to cook fresh and healthy porridge for their kids every day because they don't have enough time. Either a non-fresh and not really healthy alternative from the supermarket has to do or the parents have to do without other things so that they can devote themselves to cooking porridge. Breiby offers for these parents indivdualized subscriptions, which take into account and are flexible in compositions of varieties and quantities as well as interruptions or changes such as from month to month.

In the food industry, food waste is still a huge problem. Porridge is an excellent way to process optical food waste and so Breiby works against this problem and creates new standards in terms of sustainability. Breiby uses recycled materials, which are taken back with the next delivery so that they can be recycled again.
An important part of the concept is also the scientific foundation. Breiby is developed together with food experts, baby food experts and renowned chefs. The goal is to bring the healthiest, freshest, and most sustainable baby food to the market.

In the medium to long term, Breiby will provide a platform for all parents to find all the information, advice and tips they need on baby food and nutrition. This includes an active exchange between parents and experts, a scientific approach and, in the long term, an app on which all functions will be accessible.

In summary: Breiby should become the healthiest, freshest, most sustainable, easiest and best option to cook yourself!

Breiby - Better Babyfood
Breiby
Thanks to our subscription model, we can implement our business model in the sense of the circular economy. With each delivery, we can take back the jars from the last delivery and reuse them. In principle, we can sell the contents without packaging. In the long term, we want to cover our needs for vegetables and fruits to the greatest possible extent through optical foodwaste. This is food that, despite its good quality, does not end up on the shelves because of its appearance. These are perfect for processing into porridge.
Breiby
Breiby's are made exclusively from Swiss organic ingredients. We use no preservatives or additives and add neither salt nor sugar. Top chef Dave Wälti has developed porridges based on scientific findings that promote the optimal development of our loved ones. In addition, the Breiby platform offers comprehensive advice, recommendations and tips from nutrition and food experts and enables direct exchange with the experts.
Breiby
Baby food from the supermarket is often older than the children who eat it. This is usually due to the long transport routes and storage times. Breiby's are always fresh thanks to frequent productions in small intervals. A gentle production process is used to achieve the highest possible level of vitamins and nutrients.
Breiby
Claudio Henri
Claudio Henri
Worblaufen, CH
Initiator / CEO

My name is Claudio Henri and I am a young, ambitious and enthusiastic business student. With our team, we aim to create a sustainable, innovative and modern start-up that serves both society and the economy. With this project we want to get closer to the circular, fair and sustainable economy, and show in an innovative way what is possible.

Elena Zaugg
Elena Zaugg
Bümpliz, CH
CCO

My name is Elena Zaugg and I am currently studying business administration with a minor in psychology at the University of Bern. Besides the theory, I am burning to be able to apply what I have learned in my own company. Above all, it is an opportunity to combine creative thinking, passion and motivation with an innovative idea.

Dave Wälti
Dave Wälti
Ostermundigen, CH
CPO

My name is Dave Wälti. I have been able to live out my passion for cooking and filling people with culinary joy in my career so far. I was able to win great prizes and competitions that helped me grow in my skills. Now I have a child of my own, and that's why I wanted to take on this problem and provide better baby nutrition for future generations.

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Popular goodies

Breiby

CHF 30

Breiby fabric bag

unlimited availability

Breiby

CHF 500

Inauguration ceremony Market Launch with apero

13x available

Breiby

CHF 150

Breiby Hoodie

unlimited availability

Boosters

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JR
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JG
JW
JP

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Location Bern

Start-Up & New Business