One question that comes up again and again is how to determine the “right” target amount. We’re not surprised it comes up repeatedly, because it’s not easy to answer, since it’s not clear who is going to support the campaign, how much they’ll pledge, and which goodies will be popular. Ideally, the target amount strikes a balance between the amount needed for implementation and the amount you expect to raise from your crowd. If you set the amount too low, you run the risk of not being able to fully implement the project as planned. Conversely, if the amount is set too high, this might cause the project to fail.
It is essential to be able to actually deliver what you promise the crowd. This calculation can be used to make sure that the target amount is not set too low: Effective project demand + 5% reserve + expenses for goodies (don’t forget postage costs!) + PR / marketing costs + crowdfunding platform commission (around 10%) = crowdfunding target amount
But...
Once a Crowdifier, always a Crowdifier. If you’ve already had a successful crowdfunding project with us, you’re basically a member of the family and we’d love to see you back again for another project.
To say thanks, we’ll reduce the flat platform fees by 1% if you start another project within 16 months of your last crowdfunding. (i.e. 8% instead of 9% for a standard crowdfunding project; 10% instead of 11% for funding in stages.) Sounds good? What are you waiting for? Start your project with your existing Crowdify account – the discount will be applied automatically.
A video really brings a project to life, because nowadays hardly anyone takes the time to read a text. Projects with project videos are much more successful than those without them. With a video the project can be experienced and you create an emotional connection to the boosters. In addition, you seem more trustworthy because you are seen as a person and the passion behind the project.
A video should first and foremost be appealing and convince people of you. Think about what you want to say in the film.
A video can be funny , emotional , or educational , but one thing is for sure: authentic ! What belongs in the video?
Explain the project:
What is our project about?
What do we want to do/implement/achieve in concrete terms?
What do we need the money for?
Show initiators: Boosters support project and YOU
Who are we?
What are we doing?
Why are we doing this? (motivation, passion)
Call to...
